Helping Pets (NE) Animal Welfare Charity

We raised a whopping

£ 0
FOR THE HELPING PETS (NE) CHARITY
Helping Pet (North East) Charity

The Cause

Helping Pets (North-East) is a small charity based in the North East of England, run by a dedicated team of volunteers. The whole Helping Pets team is dedicated to their mission to rehome unwanted, unloved and abandoned animals in the North East, as well as helping those no longer able to look after their pets for various reasons.

Helping Pets contacted us after seeing the fundraising competition that we had previously run in support for another animal welfare charity. Because of Covid 19, all of the fundraising campaigns and events that Helping Pets would normally use to raise funds had been cancelled until 2021.

Without these primary fundraising events, Helping Pets needed help in looking for new and innovative ways of raising funds to continue to support their cause.

We were super passionate about partnering with HPNE, despite the charity’s small size, the charity covers a huge geographical area, delivering an essential service for both animals and animal lovers of that region. A service that was in real danger of being reduced because of a lack of funds.

What made working with Helping Pets so special, was the charity is entirely operated by volunteers who take no wage from the charity, all outside of their paid jobs and in their spare time. So it was essential that this charity competition was a success.

What we did

As well as taking care of the usual operations of running a charity’s competition, we immediately set about devising a plan on how best to target the market and promote their fundraising campaign.

We created lots of digital assets to be used on Twitter, Instagram and Facebook. We launched several paid advertising campaigns for this specific charity raffle and we even helped with the copywriting and posting of many of the charity’s social media posts. With several of our posts organically reaching over 19k impressions, with over 700 combined Facebook likes and combined 300 Facebook shares.

The Outcome

Our first HPNE charity competition we’d raised £1109 in 10 days with our £500 Amazon gift card giveaway. For our second charity raffle, we’d raised another £385 in 7 days in our £200 Amazon gift card giveaway.

Aside from the money raised, we also helped increase their social media following by a further 1500 members, all helping to boost the profile of a small but essential local charity.

We’re pleased to say we have developed strong ties with the people behind Helping Pets and we’re honoured to be organising and operating the charity’s future fundraising competitions.

be like Sarah, Nicola & Christine!

Sarah's win with Gyfters
Nicola's 2nd win on Gyfters
Awaiting the photo of our winning Gyfter

In October 2020, Helping Pets North East raffled away £500 worth of Amazon gift cards raising over £1600

£350 prize won by Sarah Tillett (Order number 2125 / Ticket Number 2111)
£100 prize won by Nicola Robson (Order number 2032 / Ticket Number 63) – Nicola’s 2nd win on Gyfters
£50 prize won by Christine Lewis (Order number 2081 / Ticket Number 1182)
Raffle date – Oct 2020
Draw was live on Facebook: Thursday 15th Oct, 2020 at 21:01

The live draw for this competition can be found on the Helping Pets Facebook page. Click here to watch

Gyfters Charity Raffle Winner

be like Nicola!

Nicola entered our August 2020 mini fundraising raffle to support the Helping Pets animal re-homing charity. Her donation not only helped us raise £385 for this North-east charity, but Nicola also won herself £200 in Amazon gift cards! Result!

The live draw for this competition can be found on the Helping Pets Facebook page. Click here to watch

Winning ticket – 1546 / Nicola Robson
Total amount raised – £385
Raffle date – Aug 2020
Draw was live on Facebook: Thursday 3rd Sept, 2020 at 21:05

Helping Pets Northeast raffle winner

be like Julie!

Meet our July 2020 winner!
Julie entered our July 2020 fundraising raffle to support the Helping Pets animal re-homing charity. Her donation not only helped us raise £1109 for this vital North-east charity, but Julie also bagged herself £500 in Amazon gift cards! Whoop Whoop!

The live draw for this competition can be found on the Helping Pets Facebook page. Click here to watch

Winning ticket – 2069 / Julie Fleet
Total amount raised – £1109
Raffle date – July 2020
Draw was live on Facebook: Wednesday: 29th July, 2020 at 21:35

If you would like to find out more about the amazing work the HPNE charity do, you can connect with them with the details below:

Helping Pets (North East)
Charity Registration Number: 1155714
https://helpingpets.org.uk/